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City of Newton - Community Development

Posted on: December 7, 2023

Enhance Iowa Board Awards $500,000 Grant to Hy-Vee INDYCAR Race Weekend


During today's meeting, the Enhance Iowa Board granted a $500,000 sports tourism grant to promote the Hy-Vee INDYCAR Race Weekend in Newton. Enhance Iowa's Sports Tourism Program offers financial support for projects that market or promote sporting events in Iowa. Iowa's professional, collegiate, and amateur sporting events are eligible for funding. Promotion and marketing activities can take place for up to two years.

Newton Community Events, Inc. has been awarded a $500,000 grant to promote the Hy-Vee INDYCAR Race Weekend, scheduled for July 12-14, 2024. The funds will finance a national TV ad buy, radio campaigns throughout the Midwest, and digital media ad buys.

Enhance Iowa provides grant money to support projects that offer recreational, cultural, entertainment, and educational attractions and sports tourism. The funding helps communities create transformational projects that improve the overall vitality of the region and the state.

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